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Our Technology Brokering Process

Our process starts with conducting market surveys, which leads to drafting commercialization plans and execution against those plans. Our goal is to maximize the value of your invention.

Market Surveys

BPSG's technology brokering efforts usually begin with an initial market survey and assessment to locate potential purchasers or licensees.

Such potential purchasers or licensees often have products or services in the novel technology’s field. For example, if one of our clients develops a new compound for synthetic rubber, we would begin our potential licensee search with tire, pulley belt, and ball manufacturers.

Sometimes we extend our searches to include manufacturers in peripheral industries, such as padding, electrical and aerospace manufacturers. A potential licensee’s presence in a particular field of technology usually means that the manufacturer has a solid working knowledge of their existing products. Those manufacturers are able to recognize the interesting and important opportunities presented by our clients’ new technologies.

Then the hard business of technology brokering begins in earnest. For a variety of reasons, most established companies have a built-in prejudice against adopting new technologies.

Why is this?

Frequently either a new technology will be expensive to drive through the new product development process. Or the technology might cannibalize or render the company’s existing product line obsolete. In either situation, most companies are reluctant to abandon their existing technologies in favor of a new invention because they have time, money and a certain amount of corporate history and ego invested in their current technologies.

Why give up your cash cow in favor of something that is unproven and going to cost money and effort to develop?

Bioproperty Strategy Group drives the new technology commercialization process ahead, in spite of these obstacles. The key is to find companies that are forward looking and realize the importance of freshening their product/ service lines.

Companies need to grow, or they will die

The reason companies invest in new technologies is because, if they don’t, they will eventually fall behind their more innovative competitors. Companies that miss important technological advancements often risk being forced to merge with more innovative and successful companies, or they fail altogether.

There are so many examples of established and successful technologies that are ultimately replaced by innovations. The rate of this kind of potential marketplace failure is usually directly linked to the rate of technological change and companies’ willingness or avoidance to embrace that change. And today’s pace of technological advancement is fierce.

BPSG brings companies that need fresh ideas together with innovators.

BPSG has the skill, experience, and networks necessary to capitalize on new technologies and meet the needs of established and upcoming organizations and businesses alike.

We know how to triumph in the new technology game where others fail. We take technology transfer related problems and turn them into benefits. Benefit presentation is key to entice the organizations that develop inventions into new products and sell them in the market.

Experts in New Product Development

We assist in new product development and keep an eye towards marketing new technologies quickly and efficiently. We provide the professional guidance that inventors need.

Companies and websites that offer to auction or sell your inventions to the highest bidder often poorly serve their clients. Usually the highest auction bid merely sets the lowest possible price that could have been obtained for your invention.

However, if a new technology marketing and commercialization expert such as BPSG takes the time and effort necessary to properly position and introduce your technology to the companies that are receptive, and will gain from your invention, the value of your technology will be measurably higher.

Non-Disclosure Agreements

Once we contact a potential licensee or buyer for our client’s new technology, we ask the licensee to sign a non-disclosure agreement (NDA). An NDA protects our client’s interests by requiring that the licensee or buyer keep secret the information that we share concerning the new technology, hence the term “Non-Disclosure.”

In addition, we draft each NDA to meet the needs of our client and the potential licensee/buyer. One area of particular interest may be non-compete, meaning that the licensee is not permitted to poach key talent away from our client.

Another area may be a requirement forbidding the licensee to “reverse-engineer” the technology in order to bypass our client’s technology. A third, and very important, area is enforceability of the NDA. Sometimes all three of these important protections come into play when we deal with powerful and aggressive potential licensees/buyers.